NEWS & EVENTS

Zoomlion’s Brazil subsidiary recently held a successful Customer Day event at its Indaiatuba headquarters, attracting more than 100 industry customers. Through cultural exchange, equipment demonstrations and service cooperation sessions, the event showcased the company’s solid achievements in localizing its operations in Brazil and injected new momentum into Zoomlion’s expansion across the South American market.
The event opened with a vibrant display of Chinese and Brazilian culture. A traditional Chinese lion dance performed alongside a Brazilian war dance, creating an atmosphere of openness and friendship. The performance highlighted Zoomlion’s respect for multiculturalism and brought the company closer to its customers.
Addressing the needs of the local market, Zoomlion presented a comprehensive lineup of its latest construction machinery, including telehandlers, tractors, a 250-ton crane, a 36-meter concrete pump truck, and intelligent excavators. The engineering team conducted live demonstrations, emphasizing advantages in power, stability, and intelligent control. Several machines received positive feedback for their performance under heavy load and long-duration operating conditions, reaffirming Zoomlion’s strong competitiveness in the Brazilian market.

In terms of service development, the company signed a strategic cooperation agreement with local service provider CSI, officially launching the construction of a nationwide emergency response network. Zoomlion also introduced its “Full Lifecycle Equipment Management” service plan, covering spare parts supply, technical training, remote monitoring, and on-site maintenance—providing Brazilian customers with more efficient, precise, and sustainable support throughout equipment usage.

During the event, Zoomlion held in-depth discussions with multiple customers regarding equipment procurement, project cooperation, and operational support, achieving on-site purchase intentions totaling over 80 million yuan. One long-term customer commented, “Zoomlion always delivers solutions at critical moments, which strengthens our confidence in future cooperation.”

The Customer Day not only highlighted Zoomlion’s integrated strengths in products, technology, and service, but also underscored the company’s ongoing commitment to deeper localization in Brazil. Guided by a customer-centric philosophy, Zoomlion continues to enhance its lifecycle service system, strengthen operational support capabilities, and actively integrate into the local community and industrial ecosystem to build mutual trust and win-win partnerships.

Looking ahead, Zoomlion will continue to drive innovation and advance localized operations, delivering higher-quality products and services to customers in Brazil and around the world, and contributing to the high-quality development of Chinese manufacturing overseas.