As part of its global expansion strategy, HANGCHA Group continues to accelerate its internationalization efforts, improving overseas sales and service networks, optimizing global marketing resources, and enhancing its international brand presence. On October 1, 2024, HANGCHA officially established HANGCHA JAPAN CO., LTD. with a total investment of 300 million Japanese yen, marking another significant step in its strategic layout across Asia’s core markets.
Leveraging a strong long-term partnership with Toko KOSEN Co., Ltd., HANGCHA welcomed the company as a strategic shareholder in HANGCHA JAPAN CO., LTD. This move supports Toko KOSEN’s growth in Japan’s new energy forklift and related machinery segments while promoting localized development of HANGCHA products.
Founded in 1947, Toko KOSEN Co., Ltd. specializes in industrial fiber materials and rubber-related trade, and also operates across chemical products, mechanical metals, apparel manufacturing, and textile businesses. The company has established a solid international presence, with operations in China, Thailand, Indonesia, and other countries, bringing extensive cross-border resources and experience.
Under the agreement, Toko KOSEN will invest 33 million Japanese yen for a 9.91% equity stake, while HANGCHA Group retains a 90.09% stake. The two parties will jointly leverage brand strength, sales channels, and local networks to drive business expansion and elevate after-sales services for HANGCHA in the Japanese market.
