SHACMAN is one of the earliest Chinese heavy-duty truck companies to go abroad and to the world. In the African market, SHACMAN has been rooted for more than ten years. With its excellent quality, it has won the general favor of many users and become one of the important choices for local people to buy cars.
In recent years, SHACMAN has seized the opportunities of the international market, implemented the "one country, one car" product strategy for different countries, different customer needs, and different transportation environments, tailored vehicle overall solutions for customers, and competed for overseas market share in Europe, the United States, Japan, South Korea, etc., and enhanced the influence of Chinese heavy-duty truck brands. At present, SHACMAN already has a complete international marketing network and standardized global service system overseas. The marketing network covers Africa, Southeast Asia, Central Asia, West Asia, Latin America, Eastern Europe and other regions. At the same time, SHACMAN has built localized factories in 15 countries that jointly build the "Belt and Road" such as Algeria, Kenya, and Nigeria. There are 42 overseas marketing areas, more than 190 first-level dealers, 38 parts center warehouses, 97 overseas parts franchise stores, and more than 240 overseas service outlets. Products are exported to more than 130 countries and regions, and the export volume remains at the forefront of the industry. Among them, SHACMAN's overseas brand SHACMAN heavy-duty trucks have been sold to more than 140 countries and regions around the world, with a stock of more than 230,000 units in overseas markets. SHACMAN's export volume and export value are firmly at the forefront of the domestic industry.
From the perspective of technical research and development, SHACMAN has been committed to technological innovation and product upgrades, and continuously improving the quality and performance of its products. SHACMAN has a strong technical research and development team and advanced production equipment that can meet the needs of different regions and customers. At the same time, SHACMAN is also actively promoting the research and development and production of new energy heavy-duty trucks to prepare for future market competition.
From the perspective of brand influence, SHACMAN, as one of the leading brands in China's heavy-duty truck industry, also has a high reputation and reputation in the international market. SHACMAN's product quality and after-sales service have been recognized and trusted by customers, which has laid a solid foundation for its growth in the African market.
In summary, Shaanxi Automobile Heavy Duty Truck has great growth potential in the African market. However, to achieve sustained growth, Shaanxi Automobile Heavy Duty Truck needs to continuously improve product quality and performance, strengthen brand building and market promotion, and improve after-sales service level to meet customer needs and expectations. At the same time, Shaanxi Automobile Heavy Duty Truck also needs to pay attention to changes and trends in the international market and adjust market strategies in a timely manner to meet the needs of different regions and customers.
